PRIVACY POLICY
McGuire Premier Realty LLC
Last Updated: December 21, 2025
1. Introduction
McGuire Premier Realty LLC operates www.mcguirepremierrealty.com and provides real estate services including property listings, buyer and seller representation, market analysis, digital business card sharing via Linq, and related real estate services (collectively, the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our Services, or otherwise communicate with us.
Our website and customer relationship management system are powered by GohighLevel, which enables us to provide the Services to you. For information about how GohighLevel handles data, please review their privacy policy at https://www.gohighlevel.com/privacy-policy.
We also use Linq for digital business card and contact sharing services. When you interact with our Linq digital business cards or contact sharing features, Linq collects and processes certain information. For information about how Linq handles data, please review their privacy policy at https://www.linqapp.com/privacy-policy.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
2. Scope and Applicability
This Privacy Policy applies to:
Our website at www.mcguirepremierrealty.com and any subdomains
Property search and listing tools
Client portals and communication platforms
Contact forms, inquiry forms, and lead generation tools
Linq digital business cards and contact sharing features
Email, SMS, WhatsApp Business, and other marketing communications
Social media interactions (Facebook, Instagram, LinkedIn, Twitter/X, etc.)
In-person consultations and property showings (where applicable)
This policy covers both general website visitors and prospective/current real estate clients, as well as individuals who interact with our Linq digital business cards or communicate with us through any channel.
3. Definitions
"Personal Information" means information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.
"Services" refers to our real estate services including property listings, buyer and seller representation, market analysis tools, client communication platforms, Linq digital business card services, and all related features and tools provided through our website and business operations.
"You/User" refers to website visitors, prospective buyers or sellers, current clients, individuals who interact with our Linq digital business cards, and anyone who interacts with our Services.
"GohighLevel" is our technology service provider that powers our website, CRM, marketing automation, and client communication systems.
"Linq" is our digital business card and contact sharing platform that enables seamless exchange of contact information and professional networking.
4. Personal Information We Collect
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
A. Contact Information
Name, email address, phone number, mailing address
Billing address, shipping address (if applicable)
Preferred contact method and times
Emergency contact information (for active clients)
Contact information shared or received via Linq digital business cards
B. Property-Related Information
Property preferences (location, price range, property type, desired features)
Current property ownership details (for sellers)
Financial pre-qualification status (general information only)
Move timeline and motivation
Properties viewed, saved searches, and property inquiries
Showing requests and feedback
Offer submissions and transaction details
C. Account Information
Username, password, security questions
Preferences and settings
Saved searches and property alerts
Linq account information (if you create a Linq profile through our services)
D. Transaction Information
Properties you view, save, inquire about, or purchase
Past transactions and transaction history
Return, exchange, or cancellation requests (if applicable to services)
E. Communication Data
Information you include in communications with us (emails, chat messages, SMS, WhatsApp)
Customer support inquiries
Notes from consultations and property showings
Recorded phone calls (where applicable and with proper consent)
Linq interactions: Messages or notes exchanged through Linq platform
F. Device and Technical Information
Device information, browser type, operating system
IP address and other unique identifiers
Network connection information
GohighLevel tracking pixels and form submission data
Linq tracking data: Device information collected when you tap or scan our Linq digital business cards
Funnel interactions and conversion tracking
G. Usage Information
How and when you interact with or navigate the Services
Pages viewed and time spent on pages
Property listings viewed and search patterns
Click-through behavior and engagement metrics
Linq usage data: How you interact with our Linq digital business cards (views, saves, shares)
H. Marketing and Preference Data
Email subscription preferences
Communication frequency preferences
Property alert settings
Market report subscriptions
Open house notification preferences
Linq connection preferences: How you prefer to be contacted after exchanging Linq information
I. Social Media and Professional Information
Linq-Collected: Social media profiles linked to Linq (LinkedIn, Instagram, Facebook, etc.)
Professional information shared via Linq (company name, job title, bio)
Profile photos and business logos
Social media handles and interactions
J. Multi-Channel Communication Data
Email Communications:
Email addresses (personal and business)
Email content, attachments, and metadata
Email open rates and click-through behavior
Email preferences and subscription status
Email bounce and delivery information
SMS/Text Message Communications:
Mobile phone numbers
Text message content and timestamps
SMS delivery status and read receipts
Opt-in/opt-out status for SMS marketing
Carrier information
WhatsApp Business Communications:
WhatsApp phone numbers
WhatsApp messages, voice notes, and media files
WhatsApp profile information (name, profile picture, status)
Message delivery and read status
WhatsApp Business catalog interactions
Quick reply and automated message interactions
Social Media Communications:
Social media handles and profile URLs (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube)
Direct messages and comments on social platforms
Social media engagement data (likes, shares, comments, follows)
Public posts mentioning our business or properties
Social media profile information you share or make public
Messenger app communications (Facebook Messenger, Instagram DM)
K. Third-Party Data
Information from MLS (Multiple Listing Service) integrations
Public records (property ownership, tax records where applicable)
Social media profile information (if you use social login features)
Referral information from partners or other real estate professionals
Linq network data: Connections and interactions within the Linq ecosystem
L. Location Information
Linq-Collected: Approximate location data when you interact with our Linq digital business cards (based on IP address or device settings)
Location preferences for property searches
5. How We Collect Personal Information
A. Directly From You
When you create an account or register for Services
When you complete contact forms, property inquiry forms, or consultation requests
When you subscribe to newsletters or property alerts
When you communicate with us via email, phone, SMS, or chat
When you attend open houses or property showings
When you complete buyer/seller consultation forms
When you tap, scan, or interact with our Linq digital business cards
When you save our contact information from Linq to your device
When you share your Linq digital business card with us
When you email us at [email protected]
When you text or call +1 859-913-1546, +18595099905, +18598002951
When you message us via WhatsApp Business
When you contact us through social media platforms (Facebook Messenger, Instagram Direct Messages, LinkedIn Messages, Twitter/X Direct Messages)
When you comment on our social media posts
When you opt-in to SMS marketing campaigns
B. Automatically Through the Services
From your device when you use our Services or visit our website
Through cookies, tracking pixels, and similar technologies (https://help.leadconnectorhq.com/support/solutions/articles/155000002118-what-things-you-should-include-in-your-cookie-policy)
Through GohighLevel's tracking and analytics systems
Through Linq's analytics when you interact with our digital business cards
Through website analytics tools (Google Analytics, Facebook Pixel)
Through CRM tracking and form analytics
Email service provider analytics (open rates, click rates, bounce rates)
SMS delivery and engagement metrics
WhatsApp Business analytics (message delivery, read receipts, response times)
Social media insights (reach, engagement, demographics of followers)
Communication channel preferences based on your interaction patterns
C. From Service Providers
From GohighLevel and its integrated services
From Linq and its integrated services
From payment processors (if applicable)
From email and SMS service providers
From website hosting and security services
D. From Partners and Third Parties
From MLS data providers
From public property records and databases
From social media platforms (if applicable)
From referral partners or other real estate professionals
From marketing and advertising platforms
From Linq's integration with social media platforms and third-party services
6. How We Use Your Personal Information
A. Provide, Tailor, and Improve Real Estate Services
Match you with suitable properties based on your preferences
Schedule and coordinate property showings
Provide market analysis and property valuations
Facilitate real estate transactions from inquiry to closing
Manage client relationships through our CRM
Facilitate networking and contact sharing through Linq
Maintain and update your contact information received via Linq
Process your payments (if applicable)
Fulfill your requests and orders
Remember your preferences and items you are interested in
Send notifications related to your account and transactions
Create and maintain your account
Enable you to post reviews or provide feedback
Create a customized experience for you
B. Marketing and Advertising
Send marketing, advertising, and promotional communications by email, text message, or postal mail
Send property alerts and new listing notifications
Provide market updates and neighborhood information
Send newsletters and promotional offers
Show you online advertisements for properties or services on our website or other platforms
Provide personalized property recommendations based on your search history and preferences
Conduct retargeting campaigns on social media and Google
Follow up with leads generated through Linq digital business card interactions
Send personalized content based on your Linq profile and interactions
C. Security and Fraud Prevention
Authenticate your account and verify your identity
Provide a secure experience
Detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity
Protect public safety and secure our Services
Prevent unauthorized access to accounts and systems
Prevent abuse of Linq digital business card features
If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else.
D. Multi-Channel Communication and Engagement
Email Communications:
Send property listings, market updates, and newsletters
Provide transaction updates and document delivery
Send appointment confirmations and reminders
Deliver requested information (property details, market reports, CMAs)
Send promotional offers and marketing campaigns
Provide customer support and respond to inquiries
SMS/Text Message Communications:
Send time-sensitive property alerts and showing confirmations
Provide quick updates on offers and transaction milestones
Send appointment reminders (showings, closings, consultations)
Deliver urgent notifications requiring immediate attention
Send marketing messages (with your explicit consent per TCPA)
Enable two-way text conversations for quick questions
WhatsApp Business Communications:
Facilitate real-time messaging for property inquiries
Share property photos, videos, and virtual tour links instantly
Provide quick responses to questions via WhatsApp chat
Send voice messages for personalized communication
Share documents securely (contracts, disclosures, when appropriate)
Enable group chats for family decision-making (with consent)
Provide international communication for overseas clients
Offer convenient communication in your preferred language
Social Media Communications:
Respond to inquiries sent via direct messages
Engage with comments and questions on posts
Share property listings and open house announcements
Build community and provide neighborhood insights
Showcase client testimonials and success stories
Provide market education through content and stories
Network and maintain professional relationships
Conduct live virtual tours and Q&A sessions
Communication Preference Management:
Remember your preferred communication channel (email, text, WhatsApp, phone)
Respect your communication frequency preferences
Honor your time-of-day preferences for contact
Track which channels generate the best engagement with you
E. Analytics and Service Improvement
Understand user behavior on the website
Improve property search functionality and user experience
Optimize lead generation forms and conversion rates
Conduct A/B testing on marketing campaigns
Analyze trends and usage patterns
Analyze Linq digital business card performance and engagement
Improve our networking and contact sharing strategies
F. Legal Compliance and Protection
Comply with applicable law and real estate regulations
Respond to valid legal process, including requests from law enforcement or government agencies
Maintain transaction records as required by law
Investigate or participate in civil discovery, litigation, or other legal proceedings
Enforce or investigate potential violations of our terms or policies
Protect our rights, property, and safety, and the rights of our users and others
7. How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
A. Service Providers and Technology Partners
With GohighLevel (our primary technology provider) for:
Website hosting and CRM functionality
Marketing automation and email/SMS campaigns
Form processing and lead management
Analytics and tracking
Client communication platforms
With Linq (our digital business card platform) for:
Contact information exchange and storage
Digital business card creation and management
Analytics and engagement tracking
Integration with social media and third-party services
Network and connection management
Communication Platform Providers:
GohighLevel email and SMS services
WhatsApp Business (Meta Platforms, Inc.)
Email deliverability and verification services
Telecommunications carriers
SMS delivery and compliance platforms
Cloud storage for communication data
Social Media Platforms:
Meta Platforms, Inc. (Facebook, Instagram, Messenger)
LinkedIn Corporation
X Corp. (formerly Twitter)
ByteDance (TikTok)
Google LLC (YouTube)
Other social platforms where we maintain business presence
With other vendors and service providers including:
IT management and technical support
Payment processing services
Data analytics providers
Customer support platforms
Cloud storage services
Website security and monitoring services
Communication analytics providers
Email analytics and tracking services
SMS engagement analytics
Social media management and analytics tools
Cross-channel communication analytics platforms
B. Real Estate Partners and Transaction Facilitators
Other real estate agents within our brokerage (as necessary)
Transaction coordinators and escrow companies
Home inspectors, appraisers, and other service providers (with your consent)
MLS and other real estate databases
Title companies and closing attorneys
Mortgage lenders and financial institutions (with your authorization)
C. Marketing and Advertising Partners
Social media advertising platforms (Facebook, Instagram, LinkedIn, Google)
Marketing analytics providers
Advertising networks and demand-side platforms
CRM integrations within GohighLevel
Linq's integrated marketing and social media platforms
Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity. You can exercise your rights to opt-out of those uses as described in Section 13.
D. With Your Consent or Direction
When you direct, request, or otherwise consent to our disclosure of certain information to third parties
Through your use of social media widgets or login integrations
When you authorize us to share information with specific third parties
When you choose to share your contact information via Linq with other users
E. Legal and Compliance Disclosures
To comply with applicable legal obligations (including subpoenas, search warrants, and similar requests)
To respond to requests from law enforcement or government agencies
To enforce any applicable terms of service or policies
To protect or defend the Services, our rights, and the rights of our users or others
To investigate or prevent fraud, security issues, or illegal activity
F. Business Transactions
In connection with a business transaction such as a merger, acquisition, sale of assets, or bankruptcy
With our affiliates or otherwise within our corporate group
G. Linq Network Sharing
When you interact with our Linq digital business card, your contact information may be shared within the Linq network as described in Linq's privacy policy
Linq may share aggregated or de-identified data with third parties for analytics and service improvement
8. Relationship with GohighLevel and Linq
GohighLevel
The Services are powered by GohighLevel, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.
Data Processing: Information you submit to the Services will be transmitted to and shared with GohighLevel, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.
GohighLevel's Enhanced Features: To help protect, grow, and improve our business, we use certain GohighLevel features that incorporate data and information obtained from your interactions with our website, along with other merchants and with GohighLevel. To provide these enhanced features, GohighLevel may make use of personal information collected about your interactions with our Services, along with other merchants, and with GohighLevel.
GohighLevel's Responsibilities: In these circumstances, GohighLevel is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.
Learn More About GohighLevel's Privacy Practices:
Review GohighLevel's Privacy Policy: https://www.gohighlevel.com/privacy-policy
Exercise your rights regarding data processed by GohighLevel through their privacy portal
Linq
Our digital business card and contact sharing services are powered by Linq, which collects and processes personal information when you interact with our Linq digital business cards.
Data Processing by Linq: When you tap, scan, or interact with our Linq digital business cards, Linq collects information including:
Contact information you choose to share
Device information and IP address
Interaction data (views, saves, shares)
Location data (approximate, based on IP or device settings)
Social media profiles you link or share
Linq's Use of Data: Linq uses this information to:
Facilitate contact information exchange
Provide analytics and insights to us about digital business card performance
Improve the Linq platform and services
Enable integrations with CRM systems and third-party applications
Provide aggregated analytics to Linq customers
Linq's Responsibilities: Linq acts as both a service provider to us and as an independent data controller for certain processing activities. Linq is responsible for:
Securing data collected through their platform
Responding to user rights requests related to Linq-collected data
Complying with applicable privacy laws for their platform operations
Third-Party Integrations via Linq: Linq may integrate with third-party services including:
Social media platforms (LinkedIn, Instagram, Facebook, Twitter, TikTok)
CRM systems and marketing automation tools
Analytics and tracking services
Cloud storage providers
Learn More About Linq's Privacy Practices:
Review Linq's Privacy Policy: https://www.linqapp.com/privacy-policy
Exercise your rights regarding data processed by Linq through their privacy portal
Contact Linq directly for questions about their data practices
Data Controller Clarification: While GohighLevel and Linq provide technology platforms, McGuire Premier Realty LLC remains the data controller responsible for how your personal information is collected and used for real estate services. However, GohighLevel and Linq may act as independent controllers for certain processing activities as described in their respective privacy policies.
9. Communication Channel Privacy Practices
Email Communications
What We Collect:
Email addresses provided through forms, business cards, or direct communication
Email content, subject lines, and attachments
Email open and click-through data via tracking pixels
Device and location data when you open emails
How We Use Email Data:
Send requested information and respond to inquiries
Deliver marketing and promotional content (with consent)
Provide transaction updates and important notices
Track engagement to improve email content and timing
Your Email Rights:
Unsubscribe from marketing emails at any time via unsubscribe link
Request a copy of emails we've sent you
Update your email address or preferences
Opt-out of email tracking pixels
Email Security:
We use secure email transmission protocols
Sensitive documents may be sent via secure portals (not standard email)
We do not send requests for passwords or sensitive financial information via email
SMS/Text Message Communications
What We Collect:
Mobile phone numbers provided with consent
Text message content and timestamps
Delivery and read receipts
Responses and engagement with text campaigns
How We Use SMS Data:
Send property alerts and time-sensitive updates
Provide appointment reminders and confirmations
Deliver marketing messages (only with explicit opt-in consent)
Enable two-way text conversations
TCPA Compliance:
We comply with the Telephone Consumer Protection Act (TCPA):
We obtain express written consent before sending marketing texts
Each message includes opt-out instructions
We honor opt-out requests immediately
We maintain records of consent and opt-outs
We do not use auto-dialers for marketing without proper consent
Your SMS Rights:
Opt-out at any time by replying "STOP" to any text message
Reply "HELP" for assistance
Message and data rates may apply (carrier charges)
Message frequency varies based on your preferences and activity
SMS Security:
Text messages are not encrypted end-to-end
Do not send highly sensitive information via standard SMS
We recommend WhatsApp or secure portals for confidential documents
WhatsApp Business Communications
What We Collect via WhatsApp:
WhatsApp phone numbers
Message content (text, voice notes, images, videos, documents)
Profile information (name, profile picture, status, about info)
Message metadata (timestamps, delivery status, read receipts)
WhatsApp Business catalog interactions
How We Use WhatsApp Data:
Provide real-time customer support and property information
Share property photos, videos, and virtual tours
Facilitate quick question-and-answer exchanges
Send appointment confirmations and reminders
Share documents when appropriate and secure
Enable international communication with clients abroad
WhatsApp's Role:
WhatsApp Business is operated by Meta Platforms, Inc. When you communicate with us via WhatsApp:
WhatsApp's Privacy Policy applies: https://www.whatsapp.com/legal/privacy-policy
Messages are end-to-end encrypted (WhatsApp cannot read them)
Metadata (who you message, when, how often) is collected by WhatsApp
WhatsApp shares certain data with Meta/Facebook for advertising and analytics
Your WhatsApp data may be stored on Meta's servers globally
Your WhatsApp Rights:
You control what information you share via WhatsApp
You can block our business account at any time
You can delete conversations from your device
You can request we delete WhatsApp conversations from our records
You can report concerns to WhatsApp directly
WhatsApp Security Best Practices:
End-to-end encryption protects message content
Verify our business account (green checkmark badge)
Be cautious of phishing attempts impersonating our business
We will never ask for passwords or full financial information via WhatsApp
WhatsApp Business Features We May Use:
Quick replies for common questions
Automated greeting messages
Away messages when unavailable
Labels to organize conversations
Broadcast lists for updates (with consent)
WhatsApp Business catalog for property listings
Social Media Communications
Platforms Where We Maintain Business Presence:
Facebook (business page and Messenger)
Instagram (business profile and Direct Messages)
LinkedIn (professional profile and company page)
Twitter/X (business account and Direct Messages)
[Add any other platforms: TikTok, YouTube, Pinterest, etc.]
What We Collect via Social Media:
Your social media handle/username
Profile information you make public or share with us
Direct messages and their content
Comments on our posts
Engagement data (likes, shares, reactions, follows)
Public posts that mention or tag our business
How We Use Social Media Data:
Respond to inquiries and provide customer support
Engage with your comments and questions
Share property listings and market insights
Build community and professional relationships
Showcase testimonials and success stories (with permission)
Conduct market research and understand audience preferences
Run advertising campaigns and promotions
Third-Party Platform Control:
Each social media platform has its own privacy policy and data practices:
Facebook/Instagram: https://www.facebook.com/privacy/policy
Twitter/X: https://twitter.com/en/privacy
YouTube: https://policies.google.com/privacy
What Social Media Platforms Do With Your Data:
Collect data about your interactions with our business pages
Use your data for targeted advertising across their networks
Share analytics with us about post performance and audience demographics
May share data with third-party advertisers and partners
Store your data on their global servers
Your Social Media Rights:
Control your privacy settings on each platform
Choose what information is public vs. private
Unfollow or unlike our business pages
Delete comments or messages you've sent
Report concerns to the platform directly
Request data deletion from the platform (subject to their policies)
Social Media Advertising:
We may use social media advertising features that:
Target ads based on your interests and demographics
Retarget people who visited our website (via pixels/cookies)
Create "lookalike audiences" based on our client base
Track ad performance and conversions
You can opt-out of targeted social media advertising:
Facebook Ad Preferences: https://www.facebook.com/ads/preferences
Instagram: Use Facebook Ad Preferences (same account)
LinkedIn Ad Settings: https://www.linkedin.com/psettings/advertising
Twitter/X Privacy Settings: https://twitter.com/settings/privacy
Industry opt-out tools: https://optout.aboutads.info or https://optout.networkadvertising.org
Public vs. Private Communications:
Direct Messages are private between you and our business (subject to platform policies)
Comments on posts are public and visible to other users
Public posts mentioning us can be seen by your followers and potentially shared
We may respond to public comments publicly or move conversations to DM for privacy
Social Media Security:
Verify you're communicating with our official accounts (verified badges when available)
Be cautious of impersonator accounts
Do not share sensitive personal or financial information via social media DMs
Use platform reporting tools for suspicious activity
10. Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties, including:
MLS listing websites
Mortgage calculators and financial tools
Neighborhood information sites
Social media platforms (LinkedIn, Facebook, Instagram, Twitter, TikTok)
Partner service providers
Links embedded in Linq digital business cards (social media profiles, websites, portfolios)
If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.
Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.
Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
11. Cookies and Tracking Technologies
What Are Cookies?
A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. This website uses cookies to help identify and track visitors, their usage of the website, and their website access preferences.
Types of Cookies and Tracking Technologies We Use
Essential Cookies: Necessary for website functionality, account authentication, and security.
Analytics Cookies: Help us understand how visitors use our website (Google Analytics, GohighLevel tracking, Linq analytics).
Marketing Cookies: Enable targeted advertising and retargeting campaigns (Facebook Pixel, Google Ads, GohighLevel marketing pixels).
Preference Cookies: Remember your settings, saved searches, and property favorites.
Linq Tracking Technologies: When you interact with our Linq digital business cards, Linq uses tracking technologies to:
Count views and interactions
Identify device type and approximate location
Track engagement metrics
Enable analytics and reporting
Email Tracking:
Tracking pixels embedded in emails to detect opens
Link tracking to measure click-through rates
Device and location data collected when you interact with emails
Engagement scoring based on email behavior
Social Media Pixels and Tracking:
Facebook Pixel tracks website visitors for retargeting on Facebook/Instagram
LinkedIn Insight Tag tracks conversions and enables LinkedIn advertising
Twitter/X Pixel enables ad targeting and conversion tracking
TikTok Pixel (if applicable) for TikTok advertising campaigns
Managing Cookies and Tracking
Browser Settings: Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using this website. Please note that certain features of this website may not function properly without the aid of cookies.
Opt-Out Tools: You can opt out of certain tracking through:
Browser cookie settings
GohighLevel opt-out mechanisms
Linq opt-out mechanisms (see Linq's privacy policy)
Industry opt-out tools (NAI, DAA)
Platform-specific settings (Facebook, Google, LinkedIn)
Email tracking: Disable image loading in your email client
Browser extensions like Privacy Badger or uBlock Origin
Do Not Track Signals
Global Privacy Control (GPC): If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to an account, we will apply the opt-out request to the account as well. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/.
Other DNT Signals: Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
12. Data Security
We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:
SSL/TLS encryption for data transmission
Secure servers and data storage
Access controls and authentication requirements
Regular security assessments
GohighLevel's security certifications and practices
Linq's security measures for digital business card data
Protection of sensitive transaction information
However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
Your Responsibilities: You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. Please notify us immediately of any unauthorized use of your account.
Communication Security by Channel:
Email Security:
Secure email transmission (TLS encryption)
Spam and phishing filters
Regular security audits of email systems
Employee training on email security
Limitation: Standard email is not end-to-end encrypted
SMS Security:
Secure SMS gateway providers
Compliance with carrier security standards
Opt-out and consent management systems
Limitation: SMS messages are not end-to-end encrypted
WhatsApp Security:
End-to-end encryption for all messages
Two-factor authentication on our business account
Regular verification of our business profile
Secure backup practices
Advantage: Most secure option for sensitive conversations
Social Media Security:
Strong passwords and two-factor authentication on all accounts
Regular monitoring for unauthorized access
Verification badges where available
Employee access controls
Limitation: Subject to platform security practices
Linq Security Considerations: When you share contact information via Linq digital business cards, be mindful that:
Information you choose to share becomes accessible to the recipient
Linq stores this information on their secure servers
You control what information is included in your Linq profile
Incident Response: In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law.
13. Communication Security Best Practices
What You Can Do to Protect Your Communications
General Best Practices:
✅ Verify you're communicating with our official accounts
✅ Be cautious of phishing attempts or impersonators
✅ Do not share passwords, SSNs, or full financial account numbers via any channel
✅ Use secure methods (encrypted email, secure portals) for sensitive documents
✅ Enable two-factor authentication on your accounts
✅ Keep your devices and apps updated
Red Flags (Potential Scams):
❌ Requests for wire transfers via text or social media
❌ Urgent requests for personal information
❌ Messages from unverified or suspicious accounts
❌ Links to unfamiliar websites
❌ Requests for passwords or login credentials
If You Suspect a Security Issue:
Do not respond to suspicious messages
Contact us directly via known, verified channels
Report the incident to the platform (WhatsApp, social media, etc.)
Report to us at [email protected] or +1 859-913-1546
14. Data Retention
How long we retain your personal information depends on different factors, including:
Service Provision: We retain information as long as necessary to provide you with Services and maintain your account.
Legal Compliance: We retain transaction records and related documentation as required by real estate regulations (typically 3-7 years depending on state law).
Marketing Data: We retain marketing data until you unsubscribe or your account becomes inactive for an extended period.
Linq Data: Contact information exchanged via Linq is retained:
In our CRM systems according to our retention policies
By Linq according to their retention policies (see Linq's privacy policy)
Until you request deletion (subject to legal retention requirements)
Communication Data: We retain communication records (emails, texts, WhatsApp messages, social media interactions) for:
Business operations and client relationship management
Legal compliance and dispute resolution
Quality assurance and training purposes
As long as necessary to fulfill the purposes described in this policy
Business Operations: We retain information necessary for business operations, analytics, and improvement of Services.
Legal Obligations: We retain information to comply with legal obligations, resolve disputes, and enforce our agreements.
When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention and deletion policies.
15. Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we may decline your request as permitted by law.
A. Right to Access / Know
You may have a right to request access to personal information that we hold about you, including:
Categories of personal information collected
Sources of personal information
Purposes for collecting and using personal information
Categories of third parties with whom we share personal information
Information collected through Linq digital business card interactions
Communication records across all channels (email, SMS, WhatsApp, social media)
B. Right to Delete
You may have a right to request that we delete personal information we maintain about you, subject to certain exceptions (e.g., legal retention requirements for real estate transaction records).
Note: Deleting information from our systems does not automatically delete information from:
GohighLevel's systems (you may need to contact them separately)
Linq's systems (you may need to contact them separately)
WhatsApp's servers (managed by Meta Platforms, Inc.)
Social media platforms (you must contact them directly)
Third-party platforms where information has been shared
C. Right to Correct
You may have a right to request that we correct inaccurate personal information we maintain about you, including information in your Linq profile or contact records.
D. Right of Portability
You may have a right to receive a copy of the personal information we hold about you in a portable format and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
E. Right to Opt-Out of Sale or Sharing for Targeted Advertising
Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising," as defined in applicable privacy laws.
How to Opt-Out:
Use the opt-out link on our website [INSERT LINK]
Enable Global Privacy Control in your browser
Contact us using the information in Section 21
For Linq data sharing: Review Linq's privacy policy for opt-out mechanisms
For social media advertising: Use platform-specific ad preference settings (links in Section 9)
Note: As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
F. Managing Multi-Channel Communication Preferences
You have granular control over how we communicate with you:
Email Preferences:
Unsubscribe from marketing emails: Click the unsubscribe link in any promotional email
Update email preferences: Choose which types of emails you receive (property alerts, market reports, newsletters, promotional offers)
Opt-out of email tracking: Contact us to request non-tracked emails
Transactional emails: You cannot opt-out of essential transaction-related emails (closing documents, appointment confirmations)
SMS/Text Message Preferences:
Opt-out of all text messages: Reply "STOP" to any text from us
Opt-out of marketing texts only: Reply "STOP MARKETING" or contact us directly
Adjust frequency: Request fewer messages by contacting us
Help: Reply "HELP" for assistance
Note: Message and data rates may apply per your carrier plan
WhatsApp Business Preferences:
Stop receiving messages: Block our WhatsApp Business account
Delete conversations: Delete chat history from your device (we may retain records per our retention policy)
Request deletion: Contact us to delete WhatsApp conversations from our records
Opt-out of broadcasts: We will remove you from broadcast lists upon request
Change preferences: Let us know if you prefer other communication channels
Social Media Preferences:
Unfollow/Unlike: Stop seeing our content by unfollowing or unliking our pages
Mute/Hide: Use platform features to mute or hide our content without unfollowing
Block: Block our accounts to prevent all interaction
Opt-out of DMs: Let us know you prefer not to be contacted via social media
Opt-out of targeted ads: Use platform ad preference settings (links provided in Section 9)
Untag yourself: Remove tags from posts featuring you
Communication Channel Hierarchy:
You can specify your preferred communication channel(s):
Primary channel (e.g., "Contact me via email only")
Secondary backup channel (e.g., "Text me if urgent")
Channels to avoid (e.g., "Do not contact me via social media")
Time preferences (e.g., "No calls after 7 PM")
How to Update Your Communication Preferences:
Email us: [email protected] with your preferences
Call or text us: +1 859-913-1546
Use preference center: [If you create one, add link here]
Reply to any message: Let us know your preferences directly
In-person: Inform us during consultations or showings
Important Notes:
Opt-out requests are processed within 10 business days (immediately for SMS per TCPA)
Opting out of one channel doesn't affect others (unless you request)
We may still contact you via other channels for essential business purposes
You can change your preferences at any time
G. How to Exercise Your Rights
You may exercise any of these rights by:
Using opt-out tools provided on our website
Contacting us at: [email protected] or +1 859-913-1546
For rights related to data processed by GohighLevel: visit https://www.gohighlevel.com/privacy-policy
For rights related to data processed by Linq: visit https://www.linqapp.com/privacy-policy or contact Linq directly
For rights related to WhatsApp data: visit https://www.whatsapp.com/legal/privacy-policy
For rights related to social media data: contact each platform directly using links in Section 9
Verification: We may need to verify your identity before we can process your requests, as permitted or required under applicable law.
Authorized Agents: In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.
Response Time: We will respond to your request in a timely manner as required under applicable law (typically within 30-45 days).
Non-Discrimination: We will not discriminate against you for exercising any of these rights.
16. State-Specific Privacy Rights
California Residents (CCPA/CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purpose for collecting, and the categories of third parties with whom we share personal information.
Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
Right to Correct: You have the right to request correction of inaccurate personal information.
Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
Right to Limit Use of Sensitive Personal Information: If we use or disclose sensitive personal information for purposes other than those permitted by law, you have the right to limit such use.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights.
Shine the Light: California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes (if applicable).
Communication-Specific Rights for California Residents:
Under CCPA/CPRA, California residents have additional rights regarding communication data:
Right to know what communication data we collect (emails, texts, WhatsApp messages, social media interactions)
Right to delete communication records (subject to legal retention requirements)
Right to opt-out of sale/sharing of communication data for advertising purposes
Right to limit use of sensitive communication data
Virginia, Colorado, Connecticut, and Utah Residents
If you are a resident of Virginia, Colorado, Connecticut, or Utah, you have rights similar to those described above under your state's privacy law, including:
Right to access personal information
Right to delete personal information
Right to correct inaccurate personal information
Right to opt out of targeted advertising, sale of personal information, and profiling
Other State Privacy Laws
We comply with applicable state privacy laws. If your state has enacted privacy legislation, you may have additional rights. Please contact us to learn more about your rights and how to exercise them.
17. International Data Transfers
Please note that we may transfer, store, and process your personal information outside the country you live in, including in the United States. GohighLevel, Linq, WhatsApp (Meta), and other service providers may store data in various locations globally.
Linq International Transfers: Linq may transfer your data internationally as described in their privacy policy. When you interact with our Linq digital business cards, your information may be processed in multiple jurisdictions.
WhatsApp International Transfers: WhatsApp (operated by Meta Platforms, Inc.) stores and processes data globally. Your WhatsApp communications may be stored on servers in multiple countries.
Social Media International Transfers: Social media platforms operate globally and may transfer your data across borders for processing and storage.
When we transfer personal information internationally, we implement appropriate safeguards to protect your information in accordance with applicable law.
18. Children's Privacy
The Services are not intended to be used by children under the age of 18, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.
If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details in Section 21 to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Linq and Children: Linq's services are also not directed to children. If a child has interacted with our Linq digital business cards and provided personal information, please contact us and Linq to request deletion.
Communication Channels and Children: Our communication channels (email, SMS, WhatsApp, social media) are intended for adults. We do not knowingly communicate with or collect information from children.
19. Real Estate-Specific Privacy Considerations
Fair Housing Compliance
We are committed to compliance with the Fair Housing Act and do not discriminate based on race, color, national origin, religion, sex, familial status, or disability. Our data collection and marketing practices are designed to comply with fair housing laws.
Financial Information
While we may discuss financial matters related to real estate transactions, we do not collect or store sensitive financial documents such as bank statements, tax returns, or credit reports on our systems. Any financial pre-qualification information is general in nature.
Property Information
Please note that property addresses and details may be publicly available through MLS listings, public records, and real estate databases. Our use of such information is consistent with industry practices and legal requirements.
Professional Obligations
As licensed real estate professionals, we have fiduciary duties to our clients. Our privacy practices are designed to align with these professional obligations while protecting your personal information.
Transaction Records
Real estate transaction records are retained in accordance with state-specific requirements (typically 3-7 years) and industry best practices.
Networking and Contact Sharing
We use Linq digital business cards to facilitate professional networking and contact sharing. When you interact with our Linq digital business cards:
You control what information you choose to share
Information shared may be stored in our CRM for follow-up
We may use this information for marketing and client relationship management
Your information may be visible to other Linq users if you create a Linq profile
20. Automated Decision-Making
We may use automated systems and algorithms to:
Match you with suitable properties based on your preferences
Provide personalized property recommendations
Score and prioritize leads in our CRM
Optimize marketing campaign delivery
Analyze engagement with Linq digital business cards
Determine optimal communication channels and timing
These automated processes are designed to improve your experience and provide relevant information. You have the right to request human review of automated decisions that significantly affect you.
21. Communication Channel Compliance
Legal Compliance for Communication Channels
We comply with all applicable laws and regulations governing business communications:
CAN-SPAM Act (Email Compliance):
✅ Accurate "From" and "To" information
✅ Clear subject lines (no deceptive headers)
✅ Identification of messages as advertisements (when applicable)
✅ Valid physical postal address in all emails
✅ Clear and conspicuous unsubscribe mechanism
✅ Honor opt-out requests within 10 business days
✅ Monitor third-party email senders on our behalf
TCPA (Telephone Consumer Protection Act - SMS Compliance):
✅ Obtain express written consent before sending marketing texts
✅ Provide clear opt-out instructions in every message
✅ Honor "STOP" requests immediately
✅ Maintain records of consent and opt-outs for 4+ years
✅ Do not call numbers on the National Do Not Call Registry for marketing
✅ Identify ourselves in every text message
✅ Include "Message and data rates may apply" disclosure
CTIA (Cellular Telecommunications Industry Association) Best Practices:
✅ Send messages only during reasonable hours (8 AM - 9 PM local time)
✅ Limit message frequency to avoid spam
✅ Provide customer support for SMS inquiries
✅ Use short codes or dedicated numbers for SMS campaigns
WhatsApp Business Policies:
✅ Comply with WhatsApp Business Terms of Service
✅ Obtain consent before adding contacts to broadcast lists
✅ Do not send spam or unsolicited messages
✅ Respect WhatsApp's messaging limits and guidelines
✅ Use WhatsApp Business API appropriately (if applicable)
Social Media Platform Policies:
✅ Comply with each platform's Terms of Service and Community Guidelines
✅ Respect platform advertising policies
✅ Do not engage in spam, harassment, or deceptive practices
✅ Properly disclose sponsored content and partnerships
✅ Respect intellectual property rights
Real Estate Specific Compliance:
✅ Fair Housing Act compliance in all communications
✅ No discriminatory language or targeting
✅ Proper disclosure of agency relationships
✅ Compliance with state real estate advertising regulations
✅ Proper handling of confidential client information
22. Complaints and Dispute Resolution
If you have complaints about how we process your personal information, please contact us using the contact details in Section 24. We will investigate and respond to your complaint in accordance with applicable law.
Internal Process: We will acknowledge your complaint and work to resolve it promptly.
Regulatory Authorities: Depending on where you live, you may have the right to:
Appeal our decision by contacting us again
Lodge a complaint with your local data protection authority
File a complaint with the Federal Trade Commission (FTC)
Contact your state attorney general's office
For complaints specific to GohighLevel, Linq, WhatsApp, or social media platforms: You may also contact those companies directly using their privacy contact information.
We are committed to working with you to resolve any privacy concerns.
23. Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Notification: We will post the revised Privacy Policy on this website, update the "Last Updated" date at the top of this policy, and provide notice as required by applicable law.
Material Changes: For material changes that significantly affect your rights, we will provide prominent notice (such as email notification or a notice on our website homepage) prior to the changes taking effect.
Your Continued Use: Your continued use of the Services after any changes to this Privacy Policy will constitute your acceptance of such changes.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
24. Contact Information
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:
McGuire Premier Realty LLC
Email: [email protected]
Phone: +1 859-913-1546
Website: www.mcguirepremierrealty.com
Response Time: We will respond to your inquiry within a reasonable timeframe, typically within 30 days.
For Platform-Specific Privacy Matters:
GohighLevel:
Visit: https://www.gohighlevel.com/privacy-policy
Linq:
Visit: https://www.linqapp.com/privacy-policy
Email: [email protected] (check Linq's website for current contact)
WhatsApp:
Visit: https://www.whatsapp.com/legal/privacy-policy
Social Media Platforms:
Facebook/Instagram: https://www.facebook.com/privacy/policy
Twitter/X: https://twitter.com/en/privacy
25. Our Fundamental Privacy Principles
Your privacy is critically important to us. As such, we have a few fundamental principles:
We don't ask you for personal information unless we truly need it to provide real estate services and improve your experience.
We don't share your personal information with anyone except to provide Services, comply with the law, develop our Services, or protect our rights.
We don't store personal information on our servers unless required for the ongoing operation of our Services or to comply with legal obligations.
We are transparent about our data practices and provide you with meaningful choices about your information.
We protect your information with reasonable security measures appropriate to the sensitivity of the data.
We respect your choices regarding how your contact information is shared, especially through platforms like Linq, WhatsApp, and social media.
We honor your communication preferences across all channels and provide easy opt-out mechanisms.
Additional Disclosures for Multi-Channel Communication Users
What Happens When You Interact with Our Communication Channels
When you interact with our Linq digital business card:
Linq collects information about your device, location (approximate), and the interaction
You choose what to share - you control whether to save our contact information or share yours
If you share your information with us via Linq, we receive it in our CRM and may use it for follow-up and marketing
Linq analyzes the interaction and provides us with analytics (views, saves, engagement metrics)
Your information may be stored by both us and Linq according to respective retention policies
When you email us:
We receive your email address and message content
We may use tracking pixels to see if you open our emails
We store email correspondence in our CRM
We may use your email for marketing (with your consent)
When you text us:
We receive your phone number and message
We store SMS conversations in our system
We may send you marketing texts (only with explicit opt-in consent per TCPA)
You can opt-out anytime by replying "STOP"
When you message us on WhatsApp:
Your messages are end-to-end encrypted (most secure option)
WhatsApp (Meta) collects metadata about your communications
We store conversations for business purposes
You control what information you share
When you contact us on social media:
The platform collects data about your interaction
Your messages may be used for platform advertising
Public comments are visible to other users
Direct messages are private (subject to platform policies)
Your Control Over Multi-Channel Communications
You can choose not to share your information when interacting with any channel
You can request deletion of information shared via any channel by contacting us
You can manage your preferences on each platform
You can opt out of marketing communications at any time
You can specify your preferred communication channel(s)
By using McGuire Premier Realty's Services, including interacting with our Linq digital business cards, communicating via email, SMS, WhatsApp Business, social media, or any other channel, you acknowledge that you have read and understood this Privacy Policy.